What is Trust Score?
Star ratings only tell half the story. At BRIGIFT, we analyse thousands of genuine Amazon UK customer reviews to give you a score you can actually rely on — helping British shoppers make smarter choices.
Example Trust Score
How Trust Score Works
Three steps to a score you can trust — built for UK shoppers, no guesswork, no manipulation.
Based on Real UK Reviews
We collect genuine customer reviews from Amazon UK — verified purchases from real British buyers, not paid testimonials or sponsored content.
AI-Powered Analysis
Our intelligent system examines each review for sentiment, identifying genuine praise and legitimate concerns to build a complete picture.
Unbiased Score
Unlike star ratings that can be manipulated, Trust Score weighs the quality and consistency of feedback — giving you a score you can actually trust.
Understanding Trust Scores
Frequently Asked Questions
Q: How is Trust Score different from Amazon star ratings?
A: Star ratings show an average, but they don't tell you why people love or hate a product. Trust Score analyses the actual content of reviews from UK customers to understand sentiment patterns, common praises, and recurring concerns.
Q: What does each score mean?
A: 9-10: Exceptional — overwhelming positive feedback. 7-8: Good — solid choice with minor concerns. 5-6: Mixed — notable issues worth considering. Below 5: Caution — significant concerns raised by buyers.
Q: Can Trust Score be manipulated?
A: It's much harder to manipulate than star ratings. Our AI looks at the language and patterns in reviews, not just the numbers. Fake reviews tend to be vague or repetitive — our system spots these patterns.
Q: How often is Trust Score updated?
A: Trust Scores are generated when products are added to our reviews. For trending products, we refresh the analysis periodically to ensure you're seeing up-to-date sentiment.
Q: Why do some products not have a Trust Score?
A: Products need sufficient reviews for meaningful analysis. New products or those with very few reviews won't have a Trust Score until there's enough data to analyse.
See Trust Score in Action Across the UK
Browse BRIGIFT's latest product reviews and UK buying guides to see how Trust Score helps you make better purchasing decisions.